Amazon re:MARS

re:MARS is Amazon's global AI event for Machine Learning, Automation, Robotics, and Space. The four day event held in Las Vegas included hands on workshops, industry leaders on the keynote stage, and AI exhibits with demonstrations. Furthermore, the conference offered over 200 sessions for attendees to choose from.

The team created new branding to provide a fresh take on the event, and ensured creative consistency while working with internal and external partners. From web pages to keynote stage development, the creative team was involved in every aspect to ensure branding was represented correctly.

My Role

Art Director

Credits

Creative Director: Rob Stanton
Partner Agencies: T3 (production), Opus (production), Production Club (creative)

Branding / Style guide

This style guide was developed and shared for internal and external partners as a guide for visual composition, styling, and typography. Links to templates such as speaker PowerPoints, signage, and Demand Generation were included to serve as a basis for any creative assets. This ensured creative consistency for all mediums including digital and print.

Web

Web modules for the marketing website were created within Figma and shared with devs within the team. Each module was standardized and developed for a seamless pick and swap ability. This helped ease any updates needed on the fly while partnering with various channel owners to promote the event.