Microsoft was in need for a new look and feel for their Back to School campaign. The ask was to create a recognizable simple visual system that could scale across various channels. Our solution was to bring in bright strokes of yellow, giving a subtle nod to the use of highlighters in the classroom as well as the ‘inking’ capabilities available on Microsoft devices.

my role

Lead Designer

Creative Director: Milena Dedijer
Art Director: Stephanie Lo
Designer: Anthony Tschopp
Copywriter: Andrea Ehrlich