Microsoft Back to School 2021
Each year, Microsoft launches a Back to School campaign getting students of all ages excited for the upcoming school year. This year was no different as we developed an evolution of my 2020 visual concept by introducing a fresh take on the use of highlights with the addition of doodle sketches . The doodles helped showcase the function of devices and visually helped provide a more playful aesthetic with a human touch. The goal was to create a visual system that was scalable and recognizable with consistent messaging through digital and print platforms.
my role
Art Director / Designer
Credits
Creative Director: Milena Dedijer
Art Director / Designer: Rachel Poulin, Lindsey Prestrud
Copywriter: Andrea Ehrlich
branding / graphic elements
The highlights were evolved from the previous year to showcase a more human element. In addition, doodles were introduced to provide a more playful look and feel.
asset library
A collection of highlights and doodles were developed for designers to pull from and pair with product and photography.
