AWS re:Inforce
re:Inforce is a security learning conference featuring AWS experts and industry-leading customers. The 2023 conference took place in Anaheim, California and featured over 250 sessions and interactive labs for two days of learning. With over 6,000 attendees, customers were able to access and attend activities to fit their needs, joining security experts and leaders from around the world. This year, the branding was refreshed as we ensured creative consistency for attendees creating a cohesive customer experience.
my role
Lead Art Director
Credits
Creative Director: Rob Stanton
Motion Design: Cassandra Krul
Partner Agencies: T3 (Production), Opus (Production), Production Club (Creative)
branding / style guide
This style guide was developed and shared for internal and external partners as a guide for visual composition, styling, and typography. Links to templates such as speaker PowerPoints, signage, and Demand Generation were included to serve as a basis for any creative assets. This ensured creative consistency for all mediums including digital and print.
web / figma
Web modules for the marketing website were created within Figma and shared with devs within the team. Each module was standardized and developed for a seamless pick and swap ability. This helped ease any updates needed on the fly while partnering with various channel owners to promote the event.
social
Various social posts were created to help with promotion leading up to, and during the event. It was important to deliver messaging efficiently, while at the same time keeping visual interest and consistency for each post. We achieved this by developing templates with different timeframes to be paired with appropriate messaging.
digital templates
Templates for various digital ad placements. These were made to be flexible for multiple platforms and different copy lengths.
print signage templates
A new look and feel for signage templates were developed to enhance legibility and help attendees navigate through the event. These templates were standardized from messaging, iconography, and placement of where each individual sign would live within the venue.
